Desc: Love in Action: Directed by Nicholas Dimitropoulos. With Eleonora Antoniadou, Angelos Kouris, Maria Kamakari, Apollon Bollas. To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.